Customer value and Services

Questions:1. What is a product and how potful product planners build pommel set?2. call forth and describe the four types of consumer products. Provide an ensample of each. 3. Name and describe the four special characteristic of serve. How do services offered by a hair salon protest from those offered by an auto-parts store regarding these characteristics?Answers:1. Product defined as anything that can be offered to a merchandise fundament for attention, acquisitions, use, or consumption that power satisfy a want or select. Product is a key a element in the overall market offering. Marketing ?mix planning begins with building an offering that brings armorial bearing for to nodes. This offering becomes the basis upon which the company builds profitable guest relationships. A company?s market offering often includes couple tangible goods and services. At one extreme, the offer may brave are pure tangible goods, such as soap, toothpaste, or salt ? no services accompa ny the product. At the other than extreme are pure services, for which the offer consist in the beginning of a service. Example includes a doctor?s exams or financial services. Between of two extremes, however, umpteen goods and services inner circle are possible. Today, as products and services become more commoditized, many an(prenominal) companies are moving to a level in creating assess of their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their company or brands. 2. Consumer products and services are bought by pass away consumers for personal consumption:a) Convenience products: are consumer products and services that customers ordinarily buy frequently, immediately, and with a minimum of comparison and buying effort. Examples, includes execute detergent, candy, magazines, and fast food. Convenience products are usually low priced, and marketers head them in many locations to make them readily availab! le when customers select them. b) Shopping products:... If you want to get a full essay, fellowship it on our website: BestEssayCheap.com

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